At Moosend, we recognize the importance of your personal information and are committed to protecting it. This Privacy Policy outlines how we collect, process, store, and share your data—whether online or offline—when you interact with Moosend’s services, websites, and marketing communications.
We encourage you to carefully review this Privacy Policy to fully understand how Moosend uses your personal data, our data protection practices, and how you can be involved in safeguarding your information. If you have further questions or feedback, we welcome you to get in touch with us.
This Privacy Policy should be read in conjunction with the Moosend Terms of Use and Cookie Policy. All capitalized terms not defined here will have the meanings assigned in the Terms.
What This Privacy Policy Covers
To make it easier for you to find the relevant information, this Privacy Policy is organized into the following sections:
Who We Are – Explains the Moosend entities covered under this policy and how we manage internal data sharing.
How We Process and Handle Data – Provides an overview of the types of data we collect and how we handle them.
Moosend Websites – Details the information collected through Moosend's online properties.
Marketing Activities – Describes how Moosend may reach out to you for promotional purposes.
Customer Relationships – Covers data collected when you use Moosend’s services as a customer.
Processing Your Personal Information – Outlines the legal bases we rely on when processing your data.
Keeping Your Information Secure – Highlights our data security measures.
Storage and Retention – Details where and how long we retain your information.
Cross-Border Transfers – Explains how Moosend manages data transfers across international borders.
What This Policy Does Not Cover – Identifies exclusions and references to other policies.
Your Choices – Lists your options regarding the data we collect and how we communicate with you.
Your Privacy Rights – Explains your rights under applicable laws and how to exercise them.
Policy Updates and Contact Information – Outlines how we notify you of changes and how to get in touch.
Section 1: Who We Are
In this policy, “Moosend,” “we,” “us,” or “our” refers to Moosend Ltd., a global provider of marketing automation and email marketing services. Moosend operates as a subsidiary of Sitecore Holding II A/S, along with other affiliated entities including Stylelabs, Inc., Hedgehog Development LLC, Boxever Ltd., Reflektion Inc., and Four 51 Inc.
Moosend collects and utilizes data from individuals visiting our websites and interacting with our products and services to enhance user experiences and tailor communications more effectively.
Section 2: How We Process and Handle Data
The types of data we collect depend on your interaction with Moosend's services, websites, events, or marketing campaigns. The information we collect may include:
Personal Information
This includes contact information, business details, account and license data, payment details, social media identifiers, and other information that can uniquely identify you.
Other Information
Non-identifiable data such as IP addresses, browser types, device information, and browsing behavior. This type of data helps ensure proper website functionality and improves user analytics.
Cookies and Similar Technologies
Moosend uses cookies and related technologies like pixels, device identifiers, and web beacons to track user activity across our platforms and devices. These tools help us personalize content, enhance site functionality, and measure marketing effectiveness.
You may control the use of cookies through your browser settings or by managing preferences via the cookie settings icon available on all our sites.
We may combine Other Information with Personal Information to enhance our understanding of your preferences and improve your user experience.
Refusal to provide certain Personal Information may limit access to some services or features. However, Moosend will never discriminate against you for exercising your privacy rights, such as denying services or altering pricing.
Section 3: Moosend Websites
Moosend collects data through both public and private sections of its websites, including its main site, promotional pages, event listings, and blogs.
Information You Provide
You may voluntarily provide:
Contact details such as your name, email, and physical address.
Account information including billing history, profile settings, and user credentials.
Communication records from emails, support chats, or form submissions.
If you submit information on behalf of another person, you are responsible for ensuring proper consent has been obtained.
Information Collected Automatically
Moosend may collect:
Log data including your IP address, access times, browser type, and language preferences.
Device data such as device type, settings, unique IDs, and application information.
Geolocation data to approximate your physical location using IP addresses or device signals.
Third-Party Technologies
We partner with selected third parties who use tracking tools like cookies, web beacons, and pixels to collect usage data and enhance advertising. These can be disabled at your discretion.
How Moosend Uses Your Information
We use collected data to:
Enhance website functionality and user experience.
Improve product development and support.
Manage customer relationships and sales.
Conduct market research and internal reporting.
Recruit new employees.
Maintain security and compliance.
Personalize marketing and communication efforts.
How Moosend Shares Your Data
We may share data:
With Moosend affiliates to ensure global service consistency and compliance.
With third-party providers for services like customer support, analytics, and content creation (including AI-based solutions). These partners are contractually obligated to protect your data.
With ad networks to deliver interest-based content and measure campaign effectiveness.
During corporate transactions such as mergers or acquisitions.
To comply with laws or legal processes or to protect our rights, safety, and property.